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Seo is like baking a cake, you need to know all of the ingredients to make it work

Search Engine Optimisation (SEO) is the science and art of helping you feature prominently (ranking) on Google when people type words or expressions (keywords) into the search engine (Google) that relates to your business or products.

Over 90% of the market use Google and 94% of all people search the internet for information and to buy products too so having a presence on the net in some form is a must these days. You will still be on Google without SEO but you may not be on the first page or near the top of the listing.

Don’t fall for the seo salesman pitch

Search Engine Optimisation can be a powerful tool however if someone tells you that they can increase your business through SEO without first talking to you and understanding your business then they are more interested in making a sale than giving you the right advice.

There are a lot factors involved in using and optimising the internet, and they are constantly changing, so if you have heard stories about people spending a lot of money with no result they are probably true.

Having said that, if your business is the right type to benefit from SEO then the good news is that results are measurable (using analytics) and the conversion rates are much higher than even TV and Radio.

It is now essential to invest in digital marketing

You may have been established in the marketplace for a long time but having an online presence these days is essential because competition can take over quickly. Nokia dominated before the Iphone came out and they are now struggling to survive because times changed. Kodak dominated the photography area and they have just gone bankrupt because they found it hard to adapt. These days and into the future if you are not prominent on the net then you will not exist to the next generation of customers.

The key to success in SEO performance is to firstly have the right offering at the right price and then to constantly work on keeping the site near the top of the rankings through various factors such as, technical updates, code validation, link building, etc. SEO is a labour intensive business because Google and search engines in general change their search algorithm (how they rank websites) all the time so there is no substitute for constant attention in this area.

Rising above the competition with seo

At Online Edge™ we will put in the hours with the right strategic aims to give you the best results we possibly can. With experience in Australia’s and the world’s largest SEO firms and working with the world’s best, the best results that we possibly can get are favourably higher than other firms.

Call for a free no obligation initial meeting

If you call us we will come out and have an obligation free chat about your business and give you an honest appraisal of what we feel we can or cannot do for you. We guarantee we won’t recommend anything that we don’t believe will work for you.


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Let us give you the edge above your competition

Brands we have worked with

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  • top-invertedcomma

    The team at Online Edge™ are just amazing, we appointed them for our new website and it came out amazing! Since then we got them to start our AdWords and then onto SEO. We could not be happier with our ranking results and just how quick they are to communicate. Thank you Guys, a credit to the industry!

  • top-invertedcomma

    We have been working with Online Edge™ for a couple of years now and they have just been amazing. Almost every week we have sold out kids parties which has resulted from our energetic website and current Google rankings.