Within todays day and age, it has become a necessity to represent your business online. Whether you are selling products, providing key industry information or trying to grow leads – you require a website. Potential customers look at websites for justification as to why they should come to your store, to look at past client testimonials and to find the best ways for them to communicate to you.

Online Edge™ has the ability to turn this into a reality for any new website start-up or revamping current websites. Don’t just get a website designed and built, get a team who understands SEO, website architecture & PPC advertising and can build a website that is focused on growth, rankings, traffic and most of all sales.

‘Search Engine Optimization’ (or ‘SEO’) is a buzz word that has been built up over the last 10 years within marketing & business industries. As putting up a website just is not enough to build your brand, gain traffic and boost sales, you need to find a key source of traffic before you can start turning your website into a lean mean income machine. SEO is a unique skill that includes people finding your business by entering ‘search terms’ (or keywords) into Google and finding your website within the top couple of listings.

It’s through this style of advertising that many start up businesses (and even large businesses) find themselves growing into markets that old forms of marketing cannot enter. If you believe that your business could benefit from this type of advertising or online exposure is your sole source of income, please call us or send us an email.

‘Pay Per Click’ Advertising or ‘PPC’ is where a business pays for each internet user that clicks on their ad. These ads are found on different mediums such as Google, Bing, Yahoo, etc. As Google is used by almost 95% of Australians, we specialize in PPC advertisements that run on their platform, such as AdWords and the display network. Even if businesses have a high organic ranking in Google (SEO), running AdWords ads can help improve their ‘new visitor’ traffic by over 80% and capture sales they never would have prior.

The core essence of PPC is to get a detailed evaluation of what keywords bring your business leads / sales and then expand this continuously to further improve revenue. This is why Online Edge™ constantly updates and alters every PPC campaign that we run, so that you are not wasting budget on irrelevant clicks and actually spending it on the keywords that are bringing you revenue.

Every savvy internet user uses Facebook, Twitter, LinkedIn, Pintrest, Google+, etc on a daily basis and for some, it’s on an hourly basis. This is what is called ‘Social Media’, it is really the next step with the online industry and is here to stay for good and will only continue to expand from here.

Trying to build a social media presence that is relevant to people and can assist you in selling products is very difficult to build. Like with anything, it’s not just as easy as opening the doors to your shop and selling, you need a strategy behind it and to provide information that your potential customers will engage with and find interesting. At Online Edge™, we have built this, consistently. There is no ‘one size fits all’ approach for this marketing, so call or email us to get us to help your business strive with your social media leads.

An Ecommerce website is like a shopping cart, people can look at the prices of your tangible products, select which items to buy, add them to their cart and purchase over the internet with their credit card. This is the go to solution for retailers who have seen a decline in their foot traffic and understand that these customers have disappeared, as they have now turned into internet traffic.

At Online Edge™, we can help bring your store or new business into the online space, so that your customers can purchase off the website in a simple and easy way. Many website firms use templates for these types of websites, not Online Edge™, we ensure that everything is done completely from scratch – from the design, coding and setting up the payment gateway and security. Taking that next step is always the hardest, so call us or email us and we can help you see if the decision is right for you.